Transcribing interviews yourself is the most cost-effective option, though it is certainly not the most efficient option. You can use either automated or human-powered transcription - each has benefits and drawbacks: DIY transcription Making a podcast transcript takes time, practice, and the right tools. With a defined SEO strategy folded into your content, you’ll increase the chance of winning new fans through organic search discovery. To boost your visibility in Google searches, try to include relevant keywords that will optimize your website and help you rank higher within search engine results. When you put a transcript on your website or in your show notes, online search engines like Google can scan your site to see how your content is relevant to specific searches. Transcription can help you improve your ranking and boost your searchability. For example, those who are deaf and hard of hearing will be able to access your content simply by reading the podcast transcription. As noted above, transcribing and publishing your podcast audio allows you to reach more potential listeners. If you’re making your podcast with Descript (and you should be!), you’ll be able to edit your podcast by uploading your audio files, getting an auto-generated transcript, and editing the text. A free Descript account gives you three hours of automatic transcription every month ( paid accounts get you more hours). Most transcription services cost pennies per minute. A few years ago, to get a transcript you’d have to use a human-powered service, the fastest of which would take at least 24 hours. Most transcription software uses advanced AI tools and will transcribe your podcast episode within minutes. What are the benefits of transcribing a podcast? We’ll break it down even further for you. And, as my colleague Jay LeBoeuf recently told Forbes columnist Steven Aquino, with technology like Descript you can make transcripts quickly, accurately, and cheaply. So while the transcript may not be the thing that excited you about making a podcast, it turns out it’s one of the most valuable tools you have. Editing the audio is important for polishing your podcast and creating the sound you want, but by editing your content in the transcript you'll be saving tons of time. Making podcasts accessible to the deaf and hard of hearing expands the universe of potential listeners, and posting transcripts online enables Google’s search robot to index the content of your podcasts.Īnd as any Descript creator can tell you, editing a podcast in the transcript is far easier and more intuitive than editing with audio waveforms. But avoiding highly public litigation is neither the only reason nor the best reason. The lesson, in case it’s not obvious: every podcast needs published transcripts, for every episode, no exceptions. In December, the National Association for the Deaf sued the satellite-radio and podcasting giant, claiming it had violated the Americans with Disabilities Act by publishing podcasts without transcripts. With the explosive growth of podcast consumption has come a big increase in scrutiny applied to audio storytelling.
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